Seasonal shift, focus on e-commerce at Lakme Fashion Week

Standing a trusted business model on its head, the Lakme Fashion Week (LFW) beginning here Friday has been turned into a seasonal event with the focus on e-commerce in a bid to improve the business prospects of designers.

"With this shift, the buyers will not have to wait for six months to get the collection in their stores. Our season driven approach will help designers to fetch good business and consumers to get new trends," Sujal Shah, head of Fashion IMG, told IANS.

Pamela's gold-n-milk commercial banned in Australia

A raunchy commercial featuring Pamela Anderson has been banned from television in Australia.

Contactmusic.com reports that the "Baywatch" star appears in a promo for internet company Crazy Domains that shows her as a smart businesswoman who strips off to reveal a gold bikini and has milk poured over her by male colleagues.

Avril Lavigne's new designs inspired by 'Alice in Wonderland'

Avril Lavigne's Alice in Wonderland Clothing line

Singer Avril Lavigne has created a special line of designs to coincide with the release of "Alice in Wonderland", which stars Johnny Depp and Helena Bonham Carter.

"I went through binders of images from the film to get inspiration for the clothing. We ended up using a lot of the floral prints, which were the flowers with the faces, and the verbiage like 'Shrink me'. It was kind of like anything and everything," femalefirst.co.uk quoted Avril as saying.

Hilton's beer ad sparks outrage in Brazil

An advertisement featuring socialite Paris Hilton has sparked controversy in Brazil and a government official for women's affairs has called for removing the commercial due to its sexist undertones.

In the advertisement, Hilton is seen sexually rubbing a can of beer on herself in an office building as passers-by stare at her antics, reports dailystar.co.uk.

Rihanna asks fans to name fragrance

American singer Rihanna is calling on her fans to help choose a name for her new perfume.

Select few have been associated with Lux: Katrina

Bollywood actresses Katrina Kaif has joined hands with celebrities Aishwarya Rai and Priyanka Chopra as the new brand ambassador for Lux and she thinks it is only a selected lot to have had the "honour".

Katrina has been roped in as the face of the Lux Purple Lotus & Cream, a soap infused with anti-ageing properties.

Careful, the cosmetics at your home could be too old

Cosmetics owned by many women in Britain could be up to four years out of date, a research revealed and it warned that "reluctance to throw away old products" was risky.