Thursday, February 25, 2010

Careful, the cosmetics at your home could be too old


Cosmetics owned by many women in Britain could be up to four years out of date, a research revealed and it warned that "reluctance to throw away old products" was risky.

Burberry organises 3-D fashion show

A fashion show organised by British fashion label Burberry in London, was streamed live to audiences in New York, Tokyo, Paris, Los Angeles and Dubai in 3-D.

The audience Tuesday wore special glasses to see the clothes in 3-D, reported femalefirst.co.uk.

White is the colour of clothes on Holi

Holi may be the festival of colours, but white is what rules the day, as far as clothes go. Shop owners say the demand for white garments - even branded ones - shoots up ahead of the festival.

"The sale of white kurtas certainly increases just before and around Holi. In the women's category, the sales of white kurtas go up almost three times, while for men, the increase is four times what we usually sell," Prableen Sabhaney, head of communications of Fabindia Overseas Pvt Ltd, told IANS.

Tuesday, February 23, 2010

Designers embrace power of fashion's blogging crowd

Designers are embracing a growing crowd of internet-savvy fashion followers taking catwalk glamour beyond the coveted front row, with many young creators welcoming a trend they say brings them closer to consumers.
After years of shunning the internet, a changing luxury market has forced even top fashion houses to welcome the world wide web and, more recently, a burgeoning blogging and micro-blogging, or "tweeting", culture.

Jenny Packham ga ga over London Fashion Week

Fashion designer Jenny Packham is excited about showcasing her latest collection at the ongoing London Fashion Week and says the catwalk is the high point of the season.

"I love London Fashion Week. The catwalk is the high point of the season and so much creativity comes together. My favourite moment is when the models are lined up backstage in their first outfits. The music starts to play and the adrenalin flows. There is nothing more you can do and for a few minutes everything is perfect," femalefirst.co.uk quoted her as saying.

Shazahn Padamsee to endorse shoe brand Skechers

Shazahn Padamsee, daughter of ad guru Alyque Padamsee and singer Sharon Prabhakar, has been chosen to endorse popular American shoe brand Skechers, which will be launched in India soon.

Monday, February 22, 2010

Fashion extravaganza at Filmfare Awards!

It’s not about Bollywood celebrities walking the red carpet in their glad rags, but how the stage at the upcoming Filmfare Awards is going to turn into a sizzling ramp.

It’s learnt that the ace fashion designer Manish Malhotra is keen to conduct a ramp show at Filmfare Awards. He has many ideas, says Filmfare’s editor Jitesh Pillai, who is the first to break this news on Twitter.

He tweets, “Manish has some fancy ideas for the fashion show. No details yet please. Its all hush hush. Hold your thoughts for just a week more. All will be revealed. Manish is of course supercool.”


So, can we expect stunners like Katrina Kaif, Kareena Kapoor or Aishwarya Rai to walk in the beautiful creations of Manish?

Well, that can make the industry’s biggest award night an interesting watch. When?

LFW buyers will eye designers - more than designs

Any fashion week is a trade event and the Lakme Fashion Week (LFW) here next month won't be an exception. Here too buyers will probably not be in a hurry to grab exclusive designs, but instead hunt for creative minds.

"At fashion shows like Lakme Fashion Week, we are always looking out for talents. The idea is to spot some talent, provide them with a platform, so that our customer benefits. They (customers) get new designs with different creativity," Gaurav Mahajan, COO of Westside, told IANS.

Sangita Kathiwada, owner of Melange Boutique, echoed the same and added that fashion shows help get into the minds of designers.

"I think a fashion show is a great place to judge designers' capability. I don't think at the event I will be looking at whether collections are commercially viable. I will literally try to get into the minds of designers," said Sangita.

"This is one time when he or she (designer) is given the liberty to take as much freedom as possible to present his or her collection. If I want to buy any of these designs, I can go to their shops and buy them," she added.

Both Sangita and Gaurav feature on the buyers' list of the Mumbai Lakme Fashion Week, starting March 5.

Usually, fashion shows provide platforms for the established and first timers to make timeless presentations of their creativity.

"This timeless presentation would help me understand where the designer has reached in his career. It's also the time when a designer is really able to take a risk to show his creativity and that is his imaginary world, which he is not able to bring to the real world as he has to make wearable clothing," said Sangita.

Another reason why there are not many buyers is that designers are not well-equipped for business.

"It's expected that buyers would come, see your collection, place the orders and take the loot home. But it doesn't work that way in India because I think the designers are unfortunately not trade equipped," she said.

"The prices quoted by designers are astronomically high to place orders. If we block our money three months in advance, the collections don't reach in time, delivery schedules aren't maintained. The only reason we order consignments is that they (designers) take the risk with us."

But unlike boutiques, big chains plan it differently because even if per shop requirement is less they have to buy in bulk to meet the demands of all the stores.

"We have 50 stores spread across 20 cities. In each shop, the demand is not for a large quantity. It's amplified because you have that many stores," said Gaurav of Westside.

Stores like Westside caters to the masses; so they work out with the designers to ensure the designs fit the "affordability" of all customers.

"I think you can work with the designers to create a range that fit the price points. It is possible to sort of make a garment and have a design that is accessible to our customers," said Gaurav.

It's a different story for the boutiques - they don't need to worry about quantity, but they are under constant pressure to produce new designs frequently.

"In small businesses like mine, the quantities are very little but a number of collections are big. We have repetitive clients. The client who has came 10 days ago would want something new on the next visit. A woman who went to a party last week won't wear the same dress next week. We are highly challenged in a small business because we have to produce more and offer new styles," said Sangita.

"We have six seasons; so it works in an entirely different way from how it functions in the international market. We are always on our toes so that we can make sure the collections arrive before Rakhi, Diwali, Holi, weddings and so on," she added.

Fasion Spectrum @ NIFT

India's premier fashion institute, National Institute of Fashion Technology, New Delhi (NIFT), is all set for its annual festival, Fashion Spectrum 2010.

To be held on February 23-24, the festival celebrates NIFT's students, the industry and its patrons. The theme for this year's festival is "Pratibimb, the u in you."

Fashion Spectrum 2010 will showcase a host of events ranging including fashion shows, rock bands, jam sessions and inter-college competitions.

Participating institutions will battle it out in symposiums, choreography, installations and quiz shows.

Apart from the NIFT family, the event is expected to be attended by over 4000 guest

Via NDTV